Facebook’s Vital Organs

Welcome to the first of my Facebook Advertising for beginners series.

How does Facebook work for business? What are it’s Vital Organs?


Facebook is a hugely simple tool to use both personally and for an organisation. It takes a little courage to get started, like any venture but fear not- here’s some helpful advice to get to grips with it’s basic features.

There are three main areas that you should draw interest to initially, they are:

  1. Facebook Timeline

  2. Facebook Statuses

  3. Facebook Mail

Facebook Timeline

It’s exactly as it says on the tin, this is a feature that highlights news updates, milestones, media, interactions and much more across a time scale. This is a great tool for building your company history, instating a unique brand image already. The top tip is to update regularly with relevant and engaging content, my buzz words. This content is available for customers to interact with, learn valuable new information about the company or products, identify with the brand image being created and input their requirements in your product or service.

 Visit www.facebook.com/ford for some inspiration.

Facebook Statuses

You’ll find the option to share a status on the homepage, also called your newsfeed. Sharing a status here places it onto your timeline and also inputs it into your customer’s newsfeeds which encourages them to click through and interact with your content. Facebook make this slightly more challenging than it sounds as the prominence of your posts in customer’s newsfeeds is entwined in their algorithm. Ultimately your aim is to create posts that are relevant to your customers, increasing the likelihood of being found.

Fans of a page can Like, Comment or Share a status.

Facebook Mail

Facebook offers a private mail option. This can enable customers and an organisation to interact privately. It is best practice to use this feature for sharing personally identifiable information and contact details as well as further aiding a request. It is inadvisable to use Facebook Mail as an advertising opportunity- it’s most definitely going to be viewed as spam  by the majority of Facebook users, degrading your online image.

Facebook Mail can be found in the top left hand corner of any Facebook webpage.

If you manage to grasp these three features first, you’ll be off to a great start with marketing on Facebook. Check back soon for a post on more advanced features of Facebook- including applications, media, Facebook Insights and much more.

If you’re eager to go further check out our post on – Facebook Advertising.

Posted on May 28, 2013, in Customer Relationship Management (CRM), Digital Marketing, Facebook, Marketing, Online Advertising, Social Media Marketing, Uncategorized and tagged , , , , , , , , . Bookmark the permalink. 2 Comments.

  1. Appreciating the time and energy you put into your website
    and in depth information you offer. It’s great to come across a blog every once in a while that isn’t the same outdated
    rehashed material. Excellent read! I’ve saved your site and I’m adding your RSS
    feeds to my Google account.

  1. Pingback: Providing Quality Customer Service on Facebook | the DIGITAL MARKETING room

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