Monthly Archives: September 2016

Research Report: The effectiveness of current social media marketing techniques in engaging generation Z.

Click here to read the report.

This report examines the effectiveness of current social media marketing techniques in engaging generation Z through primary and secondary research. The research project is part of my final dissertation on the Bachelor of Business in Retail Management at Dublin Business School, attaining a distinction.

Click here to read the report.

social-media-marketing

 

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