Research Report: The effectiveness of current social media marketing techniques in engaging generation Z.
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This report examines the effectiveness of current social media marketing techniques in engaging generation Z through primary and secondary research. The research project is part of my final dissertation on the Bachelor of Business in Retail Management at Dublin Business School, attaining a distinction.
Click here to read the report.
Posted on September 10, 2016, in Uncategorized. Bookmark the permalink. Leave a comment.
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