Author Archives: Micheál Duffy
Research Report: The effectiveness of current social media marketing techniques in engaging generation Z.
This report examines the effectiveness of current social media marketing techniques in engaging generation Z through primary and secondary research. The research project is part of my final dissertation on the Bachelor of Business in Retail Management at Dublin Business School, attaining a distinction.
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Welcome to the first of my Facebook Advertising for beginners series.
How does Facebook work for business? What are it’s Vital Organs?
Facebook is a hugely simple tool to use both personally and for an organisation. It takes a little courage to get started, like any venture but fear not- here’s some helpful advice to get to grips with it’s basic features.
There are three main areas that you should draw interest to initially, they are:
Have you read our recent post on how to use Twitter for business purposes? Perhaps you’ll enjoy our slideshow ‘Twitter Marketing On A Budget’. Check it out below.
How to Use Twitter For Business.
This post will show you how to use the different features of Twitter and how to use them to optimise your online marketing techniques.
Facebook Advertisements can prove to be a fantastic tool to drive traffic to your Facebook page or even to an external URL. These advertisements can be seen along the right hand sidebar. Creating a Facebook advertisement can be daunting, despite the easy step by step self service process.
This post will show you how to create an effective Facebook Advertisement in 3 simple steps.