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Research Report: The effectiveness of current social media marketing techniques in engaging generation Z.
This report examines the effectiveness of current social media marketing techniques in engaging generation Z through primary and secondary research. The research project is part of my final dissertation on the Bachelor of Business in Retail Management at Dublin Business School, attaining a distinction.
In my accounting days (yes, I know most of you won’t believe it – I was!!) we had a few different ways of looking at the costs of a business.
The most popular of these was a very simple analysis – Fixed Costs, which were those costs that would not vary with volume and Variable Costs, which were the costs which did vary according to volume. This was quite a simplistic model, which didn’t always hold up!
We then had other methods of looking at costs such as Zero Base Costing and Activity Based Costing .. interesting stuff indeed!
Since the recession has kicked in I have witnessed first hand clients being advised to cut back on expenses by the accounting fraternity and often they just do it themselves automatically – the types of costs that get chopped first are those that are deemed to be “unnecessary”, which…
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